Matt Siber

Matt Siber, Chicago (Estados Unidos) 1972
A continuación, una selección de dos de sus trabajos.
+ info en su web.

Floating Logos (Texto extraido de la web del autor. La traducción: aquí)

Inspired by the proliferation of very tall signs in the American Mid-West, Floating Logos seeks to draw attention to this often overlooked form of advertising.  Perched atop very tall poles or stanchions, these corporate beacons emit their message by looming over us in their glowing, plastic perfection.  Elimination of the support structure in the photographs allows the signs to literally float above the earth.

Making the signs appear to float not only draws attention to this type of signage but also gives them, and the companies that put them there, an otherworldly quality.  References can be drawn to religious iconography, the supernatural, popular notions of extraterrestrials, or science fiction films such as Blade Runner.  Each of these references refer to something that can profoundly affect our lives yet is just beyond our control and comprehension.

The Untitled Project (Texto extraido de la web del autor. La traducción: aquí)

The Untitled Project is rooted in an underlying interest in the nature of power. With the removal of all traces of text from the photographs, the project explores the manifestation of power between large groups of people in the form of public and semi-public language. The absence of the printed word not only draws attention to the role text plays in the modern landscape but also simultaneously emphasizes alternative forms of communication such as symbols, colors, architecture and corporate branding. In doing this, it serves to point out the growing number of ways in which public voices communicate without using traditional forms of written language.

The reintroduction of the text takes written language out of the context of its intended viewing environment. The composition of the layouts remain true to the composition of their corresponding photographs in order to draw attention to relative size, location and orientation. The isolation of the text from its original graphic design and accompanying logos, photographs and icons helps to further explore the nature of communication in the urban landscape as a combination of visual and literal signifiers.